Privacy Policy
Last updated: 16 October 2026
At JM Sunshine, we care about our customers, their pets and their privacy.
We understand that when you shop online, you are trusting us with your personal information.
We take that responsibility seriously and want you to feel confident about how your details are used.
This Privacy Policy explains what information we collect, why we need it and how we look after it.
Who we are
JM Sunshine Ltd is responsible for the personal information collected through our website and is the data controller for that information.
Company number: 16853245
Registered address: 290 Bloomfield Road, Bath, BA2 2NZ
Website: www.jmsunshineco.com
Email: hello@jmsunshineco.com
What information do we collect?
When you visit our website, place an order or get in touch, we may collect information such as:
Your name
Your email address
Your billing and delivery addresses
Your telephone number, if provided
Details of the products you have ordered
Payment and transaction information
Messages or enquiries you have sent us
Information about how you use our website, including device information and cookie data
We only collect information that is relevant to running our business and providing our services.
Why do we need your information?
We use your personal information to:
Process and deliver your orders
Send order confirmations and delivery updates
Respond to questions or customer service enquiries
Handle returns, refunds and complaints
Maintain accurate business and financial records
Keep our website secure and working properly
Improve our products and shopping experience
Send you marketing communications where we have a lawful reason to do so
We do not collect personal information simply for the sake of it.
Our legal reasons for using your information
Under UK data protection law, we need a lawful reason to use your personal information.
Depending on the circumstances, these can include:
Fulfilling our contract with you
We need certain details to process your order, arrange delivery and provide customer support relating to your purchase.
Meeting legal obligations
We may need to keep records for accounting, tax and other legal requirements.
Our legitimate interests
We may use information where reasonably necessary to operate, protect and improve our business, provided your rights and interests are properly considered.
Your consent
Where consent is required, such as for certain marketing communications or optional website cookies, we will ask for your permission.
You can withdraw your consent at any time.
How do we process payments?
Our website is hosted through Wix and payments are processed using the payment providers available through our checkout.
Payment information is handled through the relevant payment systems.
We do not need access to your full payment card details to process your order.
Payment providers may process your information in accordance with their own privacy policies and applicable legal obligations.
Who do we share your information with?
We never sell your personal information to other businesses for their own marketing.
To run our shop and fulfil orders, we may need to share relevant information with trusted service providers, including:
Wix, which provides our website and online shop services
Payment providers that process transactions
Delivery companies that transport your orders
Suppliers or fulfilment partners involved in sending your purchases
IT, email and other service providers that help us operate our business
Professional advisers or public authorities where required by law
We only share information that is reasonably necessary for the relevant purpose.
Marketing emails
From time to time, we may send news about new products, special offers and what is happening at JM Sunshine.
We will only send electronic marketing where we have the appropriate consent or another lawful basis and where we meet the applicable marketing rules.
You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us directly.
Even if you unsubscribe from marketing, we will still send important messages about any orders you have placed.
Cookies
Like many websites, JM Sunshine uses cookies and similar technologies.
These small files help our website function, remember shopping basket information and understand how visitors use our site.
Some cookies are essential for our website to work properly.
Other cookies, such as those used for analytics or advertising, will only be used where the necessary consent has been obtained.
You can manage your cookie preferences through the options available on our website or your browser settings.
How long do we keep your information?
We only keep personal information for as long as reasonably necessary.
Some information, such as order and financial records, may need to be retained for several years to meet legal and accounting obligations.
Other information, such as customer enquiries, will be kept only for as long as necessary for the purpose for which it was collected.
When information is no longer needed, we will take appropriate steps to delete it or make it anonymous.
Keeping your information safe
We take reasonable steps to protect the personal information you share with us.
We use trusted website and payment service providers and take appropriate measures to reduce the risk of unauthorised access, loss or misuse.
Although no online system can guarantee complete security, protecting customer information is important to us.
International data transfers
Some of the technology and service providers we use may process personal information outside the United Kingdom.
Where this happens, we take appropriate steps to ensure that personal information receives the protection required by UK data protection law, including using recognised safeguards where necessary.
Your privacy rights
Under UK data protection law, you have rights relating to your personal information.
Depending on the circumstances, these may include the right to:
Ask what personal information we hold about you
Request corrections to inaccurate information
Ask us to delete certain information
Object to certain uses of your information
Request restrictions on how your information is used
Request a copy of certain information in a portable format
Withdraw consent where we rely on it
If you would like to exercise any of these rights, please email hello@jmsunshineco.com.
We will respond in accordance with the applicable legal requirements.
Making a complaint
If you are concerned about how we have handled your personal information, please contact us first.
We would appreciate the opportunity to look into your concerns and put things right.
You also have the right to complain to the Information Commissioner's Office, the UK's independent data protection regulator.
You can find more information at www.ico.org.uk
Changes to this policy
We may update this Privacy Policy occasionally as our business grows or legal requirements change.
Any updates will be published on this page with a revised date.
Get in touch
If you have any questions about your privacy or how we use your information, please contact us.
Email: hello@jmsunshineco.com
Website: www.jmsunshineco.com
Thank you for trusting JM Sunshine. We appreciate every customer who chooses to shop with us and looking after your information is part of that trust.